Office 2.0 apps and usage in Romania
October 15, 2007
Last week, I was invited to talk about Office 2.0 applications on the IT&C show at the Money Channel. Their archive seems to lag 1-2 months behind their live show, so don’t hold your breath waiting to see the show :D
I took advantage of this opportunity to add to my understanding of apps in the Office 2.0 area that are being developed and used in Romania. Here’s a round-up of the people I talked to and our discussions:
- Mircea Goia put together a vey well-researched round-up of Web 2.0 presence in Romania on Read/Write Web. The article was written mid-June, so it is still fairly up-to-date. This was my starting point. His focus was mostly on social networks, while I was more interested in enterprise collaboration. Two of his apps fit my profile: Metromind’s BluoCMS and Soft32’s ZuluWriter. I contacted both of them. I also wrote to Mircea, who was very responsive… but, unfortunately, in a different timezone on the other side of the globe! I couldn’t get his input before the show, but look forward to discussing in the future.
- Vladimir Oane of Metromind was a joy to talk to – a wealth of ideas. We wondered why Romanian customers prefer paying a large amount up-front in order to own the product rather than going with a subscription-based model (even when the software they pay for will be outdated long before their investment pays off!). He insisted that the limiting factor in usage of Office 2.0 in Romania is culture, not technology – a point with which I fully agree. East European education methods and work ethics have been strongly individualistic and competitive for a long time. Collaboration has always been present, but more in the form or familism or cronyism (for ex. “suflatul la ore”) than in the form of open cooperation. However, “we build our tools, then they shape us“, (to quote a favorite Stowe Boyd theme). Our culture has been determined by the tools we have been encouraged and allowed to use, as much as by the assignments we have been given and the results we have been measured against. How quickly can culture cange when you introduce new tools? It is very likely to depend on how assignments and evaluation change, as well.
- Lucian Todea of ITNT/Soft32 has one of the more interesting projects around: ZuluWriter, an online word processor and document manager. Gotta love their homepage! Unfortunately, the project seems to be dormant at the moment. The functionality as hinted (not yet implemented) seems to be quite promising in the tagging and content sharing area.

- Zoltan Lorincz of Mindomo has the only fully-developed Office 2.0 application that I am aware of at the moment (in Romania, of course). He is based in Timisoara, and he openly told me he doesn’t expect Romanian client anytime soon. Mindomo is a (feature-rich) mindmapping application, and mindmapping itself is somewhat of a novelty to most Romanian corporate settings. A pity.
Office 2.0 – Mindmapping
September 8, 2007
I have been live mindmapping the session on MindMapping here. Later in the day I’ll try to upgrade to a pro account so I can actually embed it here, but for now, the MindMeister map is public. MindMeister very generously made a gift a a pro membership to me… but WordPress flushes out the embed code when I try to place it here. If anyone has a solution, please let me know.
Enjoy!